Develop a Digital Marketing Strategy for Your Business

>15 Jun 2018

Course begins at 9:30am on Friday 15th June and is scheduled to complete at 12:30pm.

Venue is People 1st Lurgan.

Cost is £65.00 + VAT per person.

This half day workshop focuses on introducing delegates to digital marketing planning and strategy development to support the implementation of marketing systems, processes and campaigns within your organisation.  It will guide participants through the stages of developing a digital strategy and introduces you to a number of the different tactics and tools that may make up your digital strategy.  This half day workshop will cover the following topics:


  • Digital Marketing and strategy development models
  • Setting marketing goals and objectives
  • How to deliver a Digital Marketing audit and benchmark current performance
  • Developing your strategy and identifying the tools and tactics you will include
  • Marketing action plans and budgets
  • Monitoring performance

This workshop will assist business owners and marketing teams to improve their knowledge of digital marketing processes, channels and tactics.  The session will include industry examples and delegates will have an opportunity to participate in group exercises which will challenge you to think about how you could apply the strategy development principles within your own company.  It will also help you to determine which tactics would work best to reach out to your own target audience.  Participants will leave the workshop with some of the core elements of their digital strategy mapped out.

Trainer Profile

Denise Hamill is a Digital Marketing Consultant, Mentor and Trainer based in Craigavon.  She is a member of, and trainer for the Chartered Institute of Marketing (DipM MCIM) and holds a Diploma in Digital Marketing with Distinction from the Digital Marketing Institute.  Denise also has 15 years’ practical industry experience working in marketing roles.  She launched her own business, Digital Den Marketing in 2014 to assist businesses to market themselves effectively online, and has since received a number of awards for her work – the most recent of which was being named in Northern Ireland’s Top 40 Under 40 list of young business professionals (April 2018).

Alongside the marketing consultancy and delivery support services she provides to businesses, Denise is passionate about education and training.  Having studied business and marketing extensively herself, Denise shares her knowledge through the provision of marketing mentoring and training services for companies who wish to develop the knowledge and skills of their own marketing and leadership teams.  She works hard to educate, support and empower SMEs and larger organisations to reach their potential.

Denise has been a mentor and trainer on numerous business support programmes, delivered in partnership with local councils, enterprise centres, and member organisations such as Women in Business NI.  She is also an associate trainer for various local training companies, and a lead tutor at East Coach Marketing Academy, a Chartered Institute of Marketing approved study centre based in Newry.

Denise delivers courses on the following topics:

  • Digital Strategy
  • Content Marketing
  • Social Media Strategy
  • Facebook Marketing
  • Marketing on Twitter
  • Marketing on LinkedIn
  • Email Marketing
  • SEO Copywriting


For more information, Denise can be contacted by email to or on 07736067608.

To express interest or to register to attend, please complete the form below.

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